HealthMark has enjoyed a great deal of free publicity that was generated from the Fit-for-Life Aerobics-athon which raised a significant amount of both awareness and money for the Special Olympians Foundation of Tri-City.  The entire Tri-City region rallied around the cause.  Local governmental officials, fitness industry figures, fitness conscious consumers, sports personalities, and celebrities attended the event.  As a result, the press delegated a large amount of print space and air time to this event.  The Tri-City Times spoke very highly of the event and its organizers, namely, HealthMark.  In addition, all HealthMark personnel were in attendance at this event and made valuable contacts via networking.

Although HealthMark’s public relations budget has been small, special events have generated a significant amount of interest and attention.  A very successful series of events involved sponsoring uniquely created sporting events.  One such event was the Tri-City Fit-for-Life volleyball tournament.  HealthMark coordinated the event and solicited donations for sand courts, nets, volleyballs, other necessary equipment and prizes.  The results were very positive and several of both competitors and spectators subsequently signed on as clients.  Plans for next year include another volleyball tournament and a basketball tournament.